The holiday season is just around the corner so it’s time to embrace the warmer weather, put a spring in your step and treat yourself to our new selection of stylish wardrobe essentials.

We all want to look our best on holiday but also feel comfortable in what we are wearing. So whatever your summer plans are, from jetting off on a city retreat with your other half to enjoying an exotic getaway with your best gal pals, you’ll find the latest style tips and fashion advice to get your holiday wardrobe just right with a selection of key pieces for every occasion. From new swimwear styles that will take you from the sun lounger to the cocktail bar, to statement casualwear for dreamy strolls along the seafront, our gorgeous new collection brings easy and effortless summer styling for carefree sunny days.

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Give your summer wardrobe an instant update with our new collection at George.com

Whether you’re heading off on a spa weekend or a luxury city break, looking chic on a tighter budget isn’t easy, especially if you want a little extra spending money. But thanks to our stylish new holiday collection, you can sit back, unwind and pamper yourself this season.

Give your summer wardrobe an instant update with our new collection at George.com

Maxi skirts are poolside perfection – and you can wear them in the evening too. Elevate your look with a statement boho print and team with an embellished top. A cold shoulder blouse and an on-trend pair of shorts will gain you instant style points, without stretching the purse strings.

Shop the new collection  


Lightweight fabrics, bright prints and exotic patterns bring the dreamy feel of lazy summer days. Mix and match your outfits with different patterns, then finish off your look with bold and chunky accessories to create a cool and casual look that’s great for new adventures.

Shop tropical collection  

Give your summer wardrobe an instant update with our new collection at George.com

From catching a brand new flick at the cinema to taking a trip to the thrift market and treating yourself to a huge ice cream, summer is the best time to relax and enjoy a little ‘you’ time away from the hustle and bustle of family life.

Give your summer wardrobe an instant update with our new collection at George.com


Give your summer wardrobe an instant update with our new collection at George.com

Planning a beach break with your best friend? Whether you’re catching waves at the beach or lounging around the pool in your oversized sunnies, our new collection is sure to get you and your BBF set for summer.

Give your summer wardrobe an instant update with our new collection at George.com

Looking for your dream summer swimwear? We think you’ll love our range of figure-flattering one-pieces, bikinis and silhouette sweeping cover-ups. Think a mix-match of vivid colours, Bohemian fabrics and detailed embroidered textures, bringing a fun and carefree feel to your holiday styling.

shop the swimwear collection  


With flirty frills, new silhouettes and candy-coloured pastels, this range will add new life and a playful twist to any summer look. Want a more grown-up feel? Discover our selection of lightweight linen blouses and throw-on day dresses, ideal for weekend fun and adventures with your other half.

Shop pastel collection  

Give your summer wardrobe an instant update with our new collection at George.com

From catching a brand new flick at the cinema to taking a trip to the thrift market and treating yourself to a huge ice cream, summer is the best time to relax and enjoy a little ‘you’ time away from the hustle and bustle of family life.

Give your summer wardrobe an instant update with our new collection at George.com