Navigating parenthood in a time where getting in-person support isn’t the same has challenges enough; we won’t let getting the best supplies be one of them. Dropping in for chats with fellow mums at baby club and loved ones by your side for appointments is no longer a sure thing, but George promises to be there to providing the practical essentials that make this new day-to-day life more manageable (not forgetting affordable), no matter what. From breakfast bibs to bedtime blankets, we’ve got you mama!