
Since partnering with BBC Children in Need back in 2000, you’ve helped raise an impressive 19 million pounds for disadvantaged children across the UK. This year, we want to make an even bigger difference, so we’re supporting the Power of Play for 2018 – a campaign that funds projects to help support 20,000 children to develop vital life skills through play. Join in on something great and do your thing for Children in Need with our fun fundraising ideas.

There are so many fun ways you can get involved with the kids this year. Show your support and stand out with our fun range of Pusdey tops and tees, or enjoy a family movie night in with our bright and playful Pudsey onesies and matching slipper socks.


Are your little ones supporting CIN at school with their friends? Ensure they win best-dressed with our fabulous range of Pudsey gear. Whether they want to wear head-to-toe yellow or brighten up their outfit with our colourful accessories, there’s a world of choice!

Pudsey comes in miniature form, too! Get little ones in on the fun with our babywear range. From polka dot joggers to all-in-ones and beanie hats, we’ve got just the thing for their first wardrobe.