Live in your jeans? Us too! Luckily, we’ve refresh our denim for AW18. Check it out here.

This month, we’re celebrating the power of good jeans. If like us, you live in denim, then finding the perfect pair that fits you in all the right places is a must. Luckily for you, our new denim ticks all the boxes. Want to feel confident and look incredible in your jeans? Whatever your shape, whatever your style – you can always count on us to refresh your blues.

explore denim

From the all-new paperbag jean to the classic skinny, discover our range of new season denim now

Discover the magic of the leg-lengthening paperbag jean

Whether you’re tall or short, the paperbag jean suits everyone. No, really! High-waisted in style and relaxed in fit, this super comfy number sits just above the waist to create the illusion of a longer, taller profile.

Shop now

Living up to its name, the ultimate jean is the perfect everyday staple. Stretchy and high-waisted, these skinny wonders help to contour your body, curves and bum.

Shop now

Contour your silhouette with the ultimate jean

Browse the silhouette-smoothing jegging jean

Super stretchy but still forgiving. These silhouette-smoothing wonders have the same comfort of jeggings, and the look and feel of denim. What’s not to love?

Shop now

If you’re after a pair of jeans that fit a wider waist, then look no further than the Boyfriend jean. Looser on the thighs and calves, this straight-cut style is a dream for most shapes.

Shop now

Show off your curves with the boyfriend jean

Shop the classic skinny jean


Mid-rise, figure-hugging and super-flattering, the classic skinny jean really does have it all. Specially flattering for petite shapes and those with longer legs – and the best part is, they look good with anything!

Shop now