Shop our gorgeous range of swimwear at George.com

Get your sunnies out because our new swimwear collection has landed… and it’s a colourful one.

Introducing this year’s to ‘dive’ for swimwear and model of our 2016  range –presenter and former Made in Chelsea star Ashley James. This collection takes a fun twist on Bohemian style bursting with plenty of bright colours and fruity prints to suit all shapes and figures.

SHOP ALL SWIMWEAR

My personal favourites are the red Baywatch style swimsuit and the colour pop turquoise two piece.

Ashley James

ONE-PIECE

Display your fun, fruity and floral side with the printed one-piece. Designed to suit any body shape, it’s a great way to keep your figure looking tip top with a burst of colour.

BROWSE ONE-PIECES  

THE HIGH WAISTED

Give your body the ‘wow’ factor with the stunning high waisted bikini. Designed to sit above the hips and shape your silhouette, this 70’s piece is one you’ll want to parade on a hot sandy beach. With two separates, you can mix and match for a glamorous look or work that pattern.

DISCOVER HIGH WAISTED  

I love the print bikini with the string back –it’s super flattering and very wearable.

THE BIKINI

Say Aloha to the bikini and get your glow on! In a variety of designs to flatter and support your assets, choose from our bright colour block range to adventurous prints and bring your holiday look to life.

BROWSE BIKINIS  

THE COVER UP

Perfect for when you come out of the pool or sea, a lightweight crochet cover up is a great way to spice up your swimwear and add a little protection to your shoulders whilst you walk around in the heat. Ideal for popping into your beach bag for whenever you an extra layer.

COVER ME UP  

THE STRIPE

Whether it’s monochrome or colourful, stripes are the way forward. Drawing attention to its bold pattern, it’s a gorgeous way to give the illusion of a fuller bust.

EXPLORE THE STRIPE