Looking For Your Dream Jeans?

The ultimate wardrobe staple, jeans are timeless, incredibly versatile and can be worn just about anywhere. First sported by women in 1960 (see our Five Women Who Changed The World With Their Trousers feature for more on female trouser trends), they’re our sartorial solution for so many occasions, including the school run, dinner with the family or when out catching up with the girls.

If you’re stocking up your denim supply for the upcoming seasons, discover the styles that will see you through this spring and summer. Whether you’ve got your eye out for stylish skinny, booty-hugging bootleg or casual crop, believe us when we say we’ve got the right pair of jeans for the job. 


Skinny jeans

The skinny jean isn’t picky – it’ll go with anything. So easy to wear, team with loafers or pumps when running around town, but when a night out with the girls calls (which we wish it would more often), jazz up your skinnies with a pair of strappy heels, a floaty blouse or fitted vest, and some big, bright jewels. Cut from our very clever Wonderform technology, George skinny jeans will fit a range of sizes and flatter a multitude of shapes and silhouettes. And with our no-bagginess guarantee, there’s no way you won’t feel sassy, sexy and darn-right gorgeous in them. Fact.


The Bootcut 

The cut that suits everyone, this classic is the go-to jean when you want to look cool and chic and exude a shed-load of confidence. Perfect for showing off or creating fabulous curves, bootcut jeans are best worn with a fitted blouse, tucked-in plain t-shirt or even a denim shirt in a different shade. Avoid a peplum hem or anything too floaty on top to avoid a Christmas tree silhouette. For a sassy, “I mean business” look, we suggest teaming bootlegs with a tailored blazer and block heels. 


Cropped Jeggings


Cool and casual, cropped jeggings are ideal attire for a day out with the family, but also for those very rare moments when you actually get to put your feet up. A perfect pick for spring, cut-offs look great with trainers and pumps for when you’re chasing the kids around the park, but equally nice when worn with a wedge sandal or wrap-around gladiator sandal when taking a sunny stroll around the shops. Our cropped cuts are made from our shape-hugging jean-legging material, which means they’re both flattering and oh-so comfy.

The Straight-leg

Smart with heeled boots and a tucked-in shirt or quick casual with a pair of pumps and a stripy t-shirt, the straight leg is the jean of all trades. Stride straight into springtime and even through the start of summer (when we’re still enduring rain showers, of course) by turning up the hem of your straight-leg jeans on warmer days. If the ‘boyfriend’ fit is something you’re keen to experiment with too, simply buy some straights-legs in a size or two larger and rock a baggier style with a belt around the waist. 



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Made from our incredible Wondersculpt fabric, the high-waisted jean is one of the most chic and most comfortable styles you can wear. Sculpting the body, enhancing your shape and holding in any loose bits (we’ve all got them!), there’s no reason not to show off your curves in this flattering cut. If you’re not feeling so confident, wear our stretchy Wondersculpt high-waisted jeans under a long tunic or baggy blouse, but if you’re keen to show off your fabulous figure, tuck in a plain t-shirt or a tailored shirt, or dare to bare a little flesh in a cropped blouse. A top style tip: wearing black high-waisted jeans with black boots or filled-in heels gives the appearance of endless legs. Yes, really!