Explore our maternity clothing guide

George’s
Top Maternity
Must-Haves

Discover how to stay supported and stylish throughout your pregnancy with our top maternity must-haves. From shopping advice and maternity clothes to essentials and accessories, we have plenty of tips and tricks to prepare you for this precious time.

Timeless
Maternity Clothes

Every mum-to-be knows how easy it is to get carried away when you’re shopping for maternity clothes. To make sure you don’t end up with a wardrobe full of elasticated leggings, it’s worth sticking to a few rules while you browse.

One budget-friendly method to keep yourself in check is to opt for timeless designs. This way, you’ll be able to make the most out of every maternity item you buy without worrying about the trends changing.

A sustainable and savvy tactic, you’ll also be able to reuse your maternity wardrobe later down the line or pass clothes onto friends and family.

This striped button down blouse is a timeless design that goes perfectly with stretchy jeans

This striped shirt dress has a relaxed fit and lightly pleated body to highlight your shape in complete comfort

Lovely & Loose
Maternity Dresses

When you’re expecting, comfort is key. The last thing you want is to be wearing awkward outfits with restricting waistbands and irritating seams. After all, if an item doesn’t feel right, you’re not going to get your money’s worth. For this reason, many women feel their most relaxed when wearing a loose, breathable dress.

But, just because you’re opting for a floaty silhouette, that doesn’t mean your maternity dress can’t be fashionable too! Choose bright patterns to give your dress a statement quality or try pastel tones for a subtle summery twist.

The Ultimate
Maternity Jeans

Tricky to buy at the best of times, finding your perfect pair of jeans can feel even harder when you’re pregnant. Even so, investing in one great pair of maternity jeans is a must when you’re expecting, so you might need to set aside a dedicated shopping slot.

Thankfully, the days of unflattering maternity denim are long gone. Now you can take your pick from a range of stylish cuts, including skinny jeans and cropped options, to discover your go-to pair. Whichever design you decide on, team them with white trainers for a fresh, seasonal feel.

These over bump skinny jeans feature an elasticated jersey panel waistband to support you as your bump grows

Comfortable and pretty, these lace nursing bras are designed with detachable drop straps

Everyday
Underwear

While some women simply size up their day-to-day wardrobe during pregnancy, this approach isn’t so suitable for maternity underwear. To guarantee both you and your bump stay supported from the first trimester until the last, you’re going to need specialised bras and briefs.

Featuring wider straps and multiple hook-and-eye options, a good-quality maternity bra will be your best friend during pregnancy.

Plus, for when your little one arrives, be prepared with a handful of nursing bras to ensure fuss-free feeding.

Essential
Accessories

Alongside maternity clothes, it’s a good idea to stock up on supportive accessories as well. One item that many women can’t do without is a nursing pillow. Helping to soothe those pregnancy aches and pains, you can also use your nursing pillow as a feeding aid for your baby.

Just light some scented candles, throw on your favourite TV boxset and snuggle up with your pillow to enjoy a well-deserved pamper evening.

This Kinder Valley nursing pillow has a supportive curved shape that makes it comfortable for you and your baby during and after pregnancy

Get ready to welcome your little one into the world with our beautiful nursery collection, including moses baskets, cots, furniture and blankets. We also have a handy newborn checklist for even more suggestions!