We’ve jetted to South America, to beautiful Argentina to shoot our new SS17 campaign.
Full of fresh, tropical colours and gorgeous lightweight textures, this stunning collection has been inspired by lush botanicals and lazy summer days. Can’t wait to discover what’s in store for the upcoming season? Check out this exclusive sneak peek below…

Whether rain or shine, brighten up your wardrobe with a pink waterproof jacket at George.com

Channel colour on colour for a head turning combo

For spot on style, channel our polka dot print chiffon tops at George.com

Breathe life and colour into your wardrobe this spring, with bright staple pieces and bold patterns for an instant refresh.

Reinvent a classic with a crisp denim shirt at George.com

Reinvent a classic by teaming a white top with a crisp denim shirt

Smarten up your spring wardrobe with a pastel pink jumper at George.com

Relaxed and refined, our men’s spring collection takes a fresh spin on casual and smartwear made up of crisp denim, pastel knits and cool cotton.