The wait is over: our much talked-about collaboration with sportswear champions Umbro is finally here. Sharing a passion for making quality sportswear affordable for all, we’re excited to introduce their innovative range to George, online and across our stores.
“Sportswear has so much meaning behind it, it goes beyond trends… that’s what makes it fashionable”
It’s the start of something big – our Umbro collection offers pieces for men and children, so there’s never been a better time to kit them out.
Founded in 1924 by brothers Harold and Wallace Humphreys, Umbro has since worked with over 100 worldwide football clubs and the likes of Alan Shearer, Michael Owen and Wayne Rooney.
With the lines between sportswear, gym kits and casual clothing getting blurred, these are pieces that work hard to fit in with your life. Full of punchy graphics, performance fabrics and striking colour combos, you’ll find yourself wearing them on the weekends, for kickabouts, or just because they look so good.
One of the things that makes Umbro so well-known is how much detail they put into their designs (along with the brand’s famous Double Diamond logo). Umbro’s iconic football boots are made for all types of players, with comfort and performance coming as standard with every pair. They’re a highlight of the collection.
“We make a boot for every type of player.”
There’s a whole summer of sport on its way. Make sure your team’s ready with everything from trainers that are the definition of pitch-perfect to tees, shorts, sweatshirts and accessories for all ages. It’s all kicking off with George and Umbro’s first collection.
Take the time out to watch the latest video campaign.