Woman wearing a navy swimsuit with a light blue and pink floral pattern

The 2020 Swimwear Guide

As exciting as that first dip in the pool is, debuting brand new swimwear can feel intimidating. At George, there’s no such thing as a “beach body”. The golden rule is to wear what makes you feel good. Alongside following the latest trends, being confident and happy with your chosen swimwear is the number one priority.

To find the perfect swimsuit, bikini or tankini, check out our 2020 swimwear guide. Featuring the latest looks and flattering styles, we’ll guarantee you dive into spring and summer feeling (and looking!) fabulous.

Swimwear Trends To Watch

When you love the swimwear you’re wearing, you’re bound to feel more confident. Thankfully, there’s no shortage of exciting trends to choose from this season. From 2020s hottest prints to pastel perfect palettes and our favourite shapes and cuts, you’re sure to discover a style that’s right for you.

Pastel Perfection

Seen on everything from ruffle dresses and denim to accessories and trainers, the pastel trend is very much here to stay. To incorporate some pastel perfection into your swimwear, take inspiration from refreshing peach, mint and lilac colour combinations.

Not only are pastel shades a sugary sweet way to step into swimsuit season, but they’ll also help show off your tan!

Woman wearing a dusty pink matching bikini set
Woman wearing a matching black and white polka dot bikini set

Go Dotty

Nautical stripes might be a swimwear classic, but this season it’s all about polka dot prints. Whether you prefer bold and bright colours or chic monochrome styles, have fun experimenting with different prints to make the trend your own.

To ooze sophistication when you’re chilling by the pool, pair a polka dot bikini with a simple white kaftan. A glamorous woven beach hat will finish off the look.

Stay Sporty

Some swimwear is more suited to exercise than others. If you prefer to keep active, make sure your swimsuit or bikini comes with the right protection and support.

Luckily, sporty swimwear can be both supportive and stylish. Keep an eye out for wide bikini straps with underwired cups, streamlined swimsuits and racing stripe details.

Woman wearing a navy swimsuit with light blue and green stripes down the side

Flattering Fits

Finding swimwear that’s fashionable, flattering and functional can be a challenge, which is why we’ve rounded up the top styles to make shopping as fuss-free as possible.

Swimsuit Up

In the last few years, swimsuits have swam their way back to become a fashion favourite. It’s not hard to see why! Offering more coverage than bikinis and coming in a variety of different cuts, swimsuits are a universally flattering option, whatever your shape or size.

Due to their rediscovered popularity, you’ll be spoilt for choice trying to pick just one. While sleek black designs will always be timeless, this season we can’t get enough of decorative details. From frills and beading to cross fronts and embellished options, it’s time to let your swimsuit (and you!) steal the spotlight.

Woman wearing a navy and white stripe swimsuit with thrilling around the straps
Woman wearing a light blue and pink floral patterned matching bikini set

Brave Bikinis

Worried that wearing a bikini isn’t for you? Think again. Similar to other swimwear, bikini confidence all comes down to picking a cut that you feel comfortable in. As well as trying out different designs, look for features you already love in your everyday wardrobe.

For example, if your go-to bra is a halter neck or you own far too many floral tops, opt for bikinis in similar styles. You might be surprised just how reassuring familiar features can be.

Plus, don’t underestimate the power of a cute cover-up or an on-trend summer dress! Allowing extra coverage as and when you want it, packing one in your beach bag can help give you peace of mind when you’re out and about.

Versatile Tankinis

Providing the comfort and security of a one-piece, but with the convenience of a two-piece, tankinis are a popular choice for many women. For those who want added protection for the sun, tankinis are an unbeatable option.

Whether you prefer high-waisted bottoms or hipster briefs, bandeau tops or plunge styles, tankinis allow you the freedom to buy separate tops and bottoms to fit your mood, taste and body. Result!

Woman wearing a navy and green and yellow matching tankini

For more spring and summer essentials, check out our beach towels, pools and inflatables and warm weather accessories.