Baby in grey dinosaur patterned sleep suit and matching bib

The Newborn Gift Guide

Welcoming a newborn baby into the world is an exciting time, not just for the parents, but also for friends and family. While celebrating the occasion by sending a gift is a wonderful idea, picking the perfect present can feel daunting – especially if tiny baby socks and adorable rompers keep distracting you.

If you’re having trouble deciding, we’re here to help. From unisex baby bundles and memory making gifts to baby toys and practical presents, finding that special something is simple with our newborn gift guide.

What Should I Buy For A Newborn Baby?

There’s no right or wrong answer when it comes to buying gifts for newborns. After all, a hand-written card and the offer to babysit once or twice will touch most parents. Remember, it’s the thought that counts!

Even so, a present is a lovely gesture that many friends and relatives enjoy giving just as much parents appreciate receiving. Thankfully, there are plenty of gift themes to pick from, whether you want to enhance their playtime with toys, fill their wardrobe with baby clothes or treat the parents to a pamper present.

Unisex Baby Bundles

If you’re preparing your present before the baby’s birth or the parents are keeping things gender-neutral, a unisex baby gift is a brilliant option. Letting you get creative and giving you more choice, unisex baby presents are an increasingly popular idea.

For a contemporary alternative to the traditional pink and blue baby blankets, go for a super-soft grey or cream design. Bringing some Scandi modernity to their nursery, neutral-toned baby accessories are as chic as they are versatile. For a matching sleeping set, team the blanket with a gorgeous grey sleepsuit.

Product shot of three grey patterened sleepsuits, including one striped and one moon & stars
Product shot of two grey boxed photo frames

Memory-Making Gifts

The first year of a baby’s life is filled with precious milestones, from their first smile and laugh to their first crawl. While most parents will have their phones at the ready to capture these moments, gifting photo frames, a photo album or a memory book will give them something physical to cherish for years to come.

Not only will they be able to paste in their favourite baby pictures and footprints, but they can also record details such as their child’s time of birth and weight. This way, they’ll be able to create a special snapshot of those all-important 12 months.

Practical Presents

When you’re buying something for a newborn baby, you’re also buying something for the parents as well. With this in mind, focusing on practical presents can be just as useful as gifting decorative accessories.

If there are two things that every new parent prioritises, it’s feeding their baby and maximising their sleep. Feeding essentials like baby bottles, muslin squares and bibs will always come in handy, while baby monitors and moses baskets are fantastic sleeping additions in any baby’s bedroom.

Product shot of assorted white muslin squares
Product shot of a grey and white baby bouncer with yellow accents

Baby Toys

No nursery is complete without a stash of engaging baby toys. As well as encouraging their cognitive abilities, play is a fundamental part of a newborn’s development.

For toys newborns will love from the get-go, stock up on cuddly soft animals, bouncers and swings and baby walkers. You can also prep for the future by choosing educational toys and interactive styles for when they’re a few months older.

Presents For Parents

Many parents have to adjust to a new lifestyle involving too little sleep and a lot more responsibility. Although you won’t be able to gift them a full-uninterrupted night’s rest, there are plenty of present ideas to put smiles on their faces, whether you concentrate on helpful extras or pamper surprises.

For new mums, you can’t beat a comfy nursing pillow. Offering extra support for her and her newborn, this gift can be used both as a feeding accessory and, crucially, to encourage a peaceful night.

Or, to go down the pampering route, gift parents matching dressing gowns, silky pyjamas and tasty treats. Who knows, they might be able to find a few hours of quiet to enjoy them!

Mum wearing grey joggers and a white top lying in bed with a baby in a white bodysuit, using a maternity pillow for support

For more baby essentials, don’t miss our bathing and changing collection, including baths and bath toys and hooded towels.