Two pregant women standing beside each other, one wearing a pink leaf print dress and the other wearing a black dress.

The 2021 Maternity Style Guide

We know that creating a stylish and supportive maternity wardrobe can be a challenge – especially with so many cute baby clothes to distract you! Rest assured, there’s also no one-size-fits-all approach to dressing you and your bump. While some parents-to-be prefer form-fitting maternity dresses and skinny maternity jeans, others can’t get enough of relaxed silhouettes and super-soft maternity leggings.

No matter your personal preference, our 2021 maternity style guide is full of fashionable and easy-to-wear maternity clothes to ensure you and your bump feel your best from the first trimester until the last.

Maternity Shopping Top Tips

In between reading baby books, choosing nursery accessories and getting enough sleep, finding the time to search for maternity clothes can seem daunting. To help make the process a little easier, we’ve rounded up our top three maternity shopping tips.

1. Buy Throughout Your Pregnancy

As tempting as it might be, try to resist going on a shopping spree at the start of your pregnancy. Depending on how your body changes, you might also be surprised just how much of your everyday wardrobe you can wear well into your pregnancy.

Instead, invest in new maternity clothes as and when you need them. Ensuring you only buy the essentials, this approach will keep costs down low and save space in your wardrobe – result!

A pregnant woman wearing a dark blue pinafore dress over a mustard yellow roll neck top.
A pregnant woman wearing dark wash denim jeans with a black top and black trainers.

2. Stick To Stylish Staples

The very best maternity pieces are the ones you’ll be reaching for time and time again. Think timeless cuts, easy-to-wear maternity jeans and stylish staples you’re sure to be wearing on repeat.

Discovered the perfect jersey top or the comfiest pair of maternity leggings? Stock up with maternity multipacks!

3. Think Long Term

Don’t ditch your maternity clothes the minute your little one arrives. Hold onto your favourite items to help with the transition back to your regular wardrobe. From loose maternity tops and elasticated maternity trousers to wrap dresses, your maternity clothes can also double up as your nursing collection.

A pregnant woman wearing a black shirt with chest pocket and khaki trousers.

The 2021 Maternity Style Guide

Stay supported and stylish throughout your pregnancy with our 2021 maternity style guide, including maternity lingerie, athleisure trends and essential maternity coats.

Lace Trim Nursing Bras 2 Pack.

Maternity Lingerie: Comfort Comes First

Comfort starts with the basics! For maternity clothing, this means well-fitting maternity lingerie, cooling tights and bump bands.

“Support” is the magic word when it comes to choosing a maternity bra. Check that the centre seam lies flat against your breastbone and that the cups have no overflow. A wide under-bust band and a deep centre at the front will also ensure you keep comfy day-in, day-out.

Maternity Jeans: Keep It Simple

The second most important piece in your maternity wardrobe is a pair of jeans. With an elasticated waistband designed to support your bump, maternity jeans will be your best friend as your body changes and grows.

We recommend sticking to simple styles for universal appeal, including classic slim fit jeans and our favourite for 2021 – understated straight jeans.

A pregnant woman wearing black maternity over the bump jeggings.
A pregnant woman wearing black sports leggings with black trainers.

Athleisure: Fashion Meets Functional

Fashionable, functional and full of elasticated waistbands, athleisure wear is a trend your maternity wardrobe can’t do without. Kick back in sports leggings and sweatshirts for lazy days around the house or workout safely with maternity sports crop tops and sports vests.

Whether you’re active on your feet or chilling on your sofa, athleisure wear will be your go-to maternity look.

Outerwear: Make A Statement

From parkas and padded jackets to longline coats, your maternity coat is the perfect opportunity to make a statement. This season, we love decorative details such as faux fur trim hoods and double zip designs.

Stay cosy for winter walks with a padded jacket, maternity leggings and soft-touch tops or style longline coats open over relaxed maternity dresses for the ultimate transitional outfit.

A pregnant woman wearing a grey coat over a white top and jeans.
Black Maternity Snuggles Family Christmas Pyjamas.

Nightwear: Sleep In Style

As many parents-to-be can agree, pregnancy can be hard work! You might find that you need more downtime than usual as your body starts to change. For lazy mornings, early nights and duvet days, cuddle up in maternity nightwear.

Whether you choose slogan PJs, printed designs or polka dot nightdresses, the right nightwear will help you catch up on sleep before your little one arrives. Once they’re born, it’s another story!

Get ready for your baby’s arrival with our unisex baby clothes. From unisex all-in-ones to unisex bibs and accessories, there’s no shortage of adorable styles.