Having a lingerie collection you can count on is a fabulous way to boost your confidence and lay a trusty foundation to your fave outfits.
From the essential t-shirt bra to the intricate lace bra – perfect for special occasions, we’ve got a myriad of supportive and stylish lingerie pieces for you to explore and adore.
Slip into glamour with sophisticated lingerie sets and feel like the very best version of you from the moment you tap your alarm.
How Do I Find The Right Bra?
Not sure what style bra to opt for? Our lingerie buying guide is here to help. Tap into a collection of comfortable and sleek designs and decide which shape best suits your needs.
Be sure to check the fit of the underband – can you fit 2 fingers underneath the band easily? Look out for wires and padding and make sure there is no spill or extra space around the cup area. The straps should feel safe and secure without digging in.
Choose your bra according to your outfit and activity, and you’re good to glow!
Comfy Bra Choices
If you’re looking for a fuss-free fit with comfort at its core, look no further than our comfort bras. From classic t-shirt bras to non-wired and non-padded bras, you can find something to meet your everyday needs here at George.
These simple yet sleek styles are ideal for slipping under all of your favourite tops, tees and dresses. Available in a variety of cup sizes, take your pick of white, nude and dark options to complement your outfit choices.
Staple Knickers
No underwear drawer is complete without a staple collection of knickers you can count on. Whether you’re a full brief, short knickers or thongs kinda gal, our collection is serving great-value styles for you to choose from.
Say out with the old and in with the bold and choose pairs in colour-pop hues and adorned with cute patterns. Or, if you want to ooze elegance, tap into luxurious lace pairs and feel chic and confident on the go.
For special occasions or ‘just because’, make love heart eyes at embroidered sets and intricate designs.
Luxe Lingerie Sets
Matching lingerie sets are the perfect way to make you and your underwear collection feel perfectly put together.
Look and feel all kinds of glam in bra and knicker sets, finished with charm detailing and sweet embroidery. Take your pick from daring red numbers, bold black pieces, and delightful floral and heart-printed looks that will add some charm to your collection.
We’ve also got a wider range of high-waisted sets, bralettes and plunge bras, made to love.
Special Occasion Lingerie
Whether you’re celebrating Valentine’s Day or your birthday is just round the corner, our exclusive Entice Lingerie and Sexy Lingerie drops feature the perfect sets for slipping under your occasionwear.
Feel amazing in beautiful bustiers and bejeweled knickers and step out in total confidence – whatever yours plans.
If sleek and simple is ‘oh-so-you’, reach for a dainty lace bra and knickers set – perfect for wearing under satin nightgowns and robes.
Add Some Support
Flatter your outfit and celebrate body positivity with our shapewear collection. For seamless styling, slip body-sculpting shapewear briefs and tights underneath your favourite dress. Here at George, we believe that everybody deserves to step out looking good and feeling even better.
When fashioning white, nude and pastel-coloured trousers and skirts, say bye bye to any unwanted hemlines with handy no VPL knickers.
For chilly temperatures and when the cold-weather hits, our comforting thermals gift you some much-needed warmth.
Pyjama Heaven
When beauty sleep o’clock calls, drift off into a peaceful slumber with must-have nightwear. Snuggle up in flannel pyjamas, ditsy nightdresses or satin PJs – perfect for self-care Sundays too!.
Find something for every season, with our selection of longer and short-style pyjamas. Our drop features a dreamy selection of patterns and prints, so you can instantly elevate your bedtime attire.
For those who enjoy the cosier side of life, a fluffy dressing gown is your bestie. From weeknight chills and lazy weekends to getting ready for evening plans, it’s our ultimate investment.
Lingerie For Everyone
Here at George, it’s important for us to offer designs for everyone, wherever life takes you. For parents-to-be and new mums, maternity and nursing bras are essential for breastfeeding, and our lingerie is here to provide you with as much comfort as possible through your feeding journey.
Look out for styles featuring wider straps, easy access clasps and soft cups, to make breast-feeding a little easier.
For those recovering from surgery, our selection of post-surgery bras feature extra adjustments and soft and comfy elastics for a more flexible fit.
For nightwear inspiration when the brighter weather hits, explore our Women’s Dreamy Summer Nightwear Edit to refresh ahead of time.
