Discover our swimwear guide

The 2019 Swimwear Style Guide

With summer (i.e. swimsuit season) fast approaching, it’s time to update your look for all the sun, sea and sand. But debuting new swimwear can be intimidating, and we can all do with an added boost of confidence when it comes to stepping out in different styles. One of the best ways to look and feel fabulous by the poolside is to find a design that fits and flatters your figure. Luckily, our guide has everything you need to make a stylish splash in 2019.

Swimsuits To Steal The Spotlight

In the last few years, swimsuits have swum their way back to become a fashion favourite. And, thanks to their popularity, there are plenty of different styles to choose from, whatever your shape or size.

Look sleek and stylish in an all-black swimsuit

Blossom on the beach in a floral swimsuit

While sleek black designs will always be a timeless pick, this season we’re all about the extra details. From frills and beading to cross fronts and embellished options, it’s time to let your swimsuit (and you!) steal the spotlight.

Stand out in a bright yellow bikini

Or, to take a walk on the wild side, choose an animal print option. While leopard spots are very much top of the fashion food chain, you can also have fun experimenting with snake-effect styles and tiger patterns.

Shine Bright
In A Bikini

Looking for swimwear to make a statement? Pick a bikini in 2019’s freshest looks. Bright, refreshing and a real mood-enhancer, yellow tones are set to stay a massive trend. To give the colour a new season twist, try designs with textured fabric like our ribbed frill balcony bikini.

Go wild for animal print in a leopard print bikini

Just Keep

If you plan to spend more time swimming laps than sunbathing, then you need swimwear that offers the right amount of support. For a look that will stay in place whatever water activity you’re enjoying, we recommend swimsuits with wide straps and high necks.

Make a statement in a printed swimsuit

A swimsuit offers the right amount of support for the beach and pool

But just because you’re picking a functional design, that doesn’t mean it can’t be fashionable too! Opt for pretty patterns and jazzy prints to stand out from the crowd.

Channel a bright orange cover-up

For the perfect casual item to throw on top of your bikini, try a kaftan. Featuring a loose design that can quickly be removed, a kaftan is an easy-breezy summer staple that you won’t be able to live without.


However much of a water baby you are, you’ll still need a cute cover-up to get you from the pool to the ice cream van in style. And, as much as you want to show off your new swimwear, sandy strolls along the beach sometimes call for extra clothing.

Look chic in a green beach dress

Say Yes To A
Holiday Dress

No holiday hit list is complete without a few of your favourite dresses. While mini dresses have traditionally been the go-to look for warmer weather, the past few seasons have been favouring midi and maxi styles.

Keep your pool essentials at hand in a stylish beach bag

A breezy dress is the perfect warm weather staple

Whether you prefer button-up features, wrap designs or Bardot options, make sure you tick off the trend for longer hems. Paired with some sandals and a bag to fit your towel and sunnies, you’ll be beach-ready before you know it.

To kit out the whole family for swimming success, take a look at our swimwear for girls and boys.